Innovative Children’s Business that is Serious About Fun
A visionary concept, continued development, marketing savvy, and value engineering are driving this concept into the future
Monkey Bizness is a 13-year-old brand that has an innovative solution for those looking for a children’s business. By sticking to our values and our company’s mission of creating happy and healthy families within our communities, we have created award-winning stores. Our Centennial, CO store has been named the best place in Denver to throw a birthday party for 10 our of the past 13 years. Monkey Bizness Franchising is backed by solid execution and continued development. We have served over 2 million kids and their families and are looking to do more.
“Monkey Bizness is something unique and different in the marketplace. Momentum and market forces are really helping us build something special” says CEO Matt Krieger. “You have the best of both worlds. I like to tell people our stores don’t just have a pretty face, there are brains behind what we do too.” Those brains, are the design, marketing, and systems that are behind the scenes of every store.
Most competitors are building giant centers, greater than 15,000 square feet. Some are really neat. However, what Monkey Bizness has found is most these stores are not financially viable over the long term. Monkey Bizness went back to the drawing board with our architects and designers to create a more cost-effective children’s business while keeping all of the fun. When we were done value engineering the business, we had created two models to help our franchisees serve families in their communities.
“Marketing can be a huge separator in a children’s business”, says Krieger, “using data and analytics to create a strategy to drive customers is something sorely missing in our industry”. One study showed that 55% of marketing dollars were wasted by small businesses. Another showed that 70% of mobile ads fail to create a positive user experience. Methods to reach customers have gotten so much more effective and efficient over the past years however most marketing still fails.
“Most small businesses fail to have a comprehensive strategy around marketing. Rather, they often just spend resources on one-off marketing purchases that don’t necessarily correlate to each other or a specific goal”, said Matt Krieger. At Monkey Bizness, we try to market with a purpose in mind. We have a comprehensive strategy that is aimed at one simple goal – increase customer visits to our stores. Using technology combined with strategy, we believe that we have created marketing programs that are second to none.
Monkey Bizness Franchising is a great business opportunity for today’s market. With retail struggling, we will see the cost of real estate and cost of buildouts to decrease. With the increase in technology with kids, we will continue to see a push from parents to have kids involved in physical activities. With millennials becoming parents, we will see a value placed on experiences over “things”. Monkey Bizness is a children’s business that takes advantage of all of these trends. In addition, the Monkey Bizness model reduces risk and costs for our owners by our unique design. “The benefits we are trying to create for our owners through our marketing, design, and innovation,” says Krieger, “these will increase our owner’s return on investment, reduce risk, and give them a level of flexibility not seen in most business models.”.
“We’ve got some plans to really try to grow this brand,” says Krieger. Want to learn more? Read through our site and then contact us to discuss starting your Monkey Bizness.