One of our core values at Monkey Bizness is innovation. We have a firm belief that if you aren’t innovating, your standing still. Businesses that stand still often have troubles competing for customers that are left wanting more. This December marks my third-year anniversary of owning Monkey Bizness. Every year I have learned so much about how to make this business more successful and stronger.
As we look forward to 2019, I firmly believe that we are positioning Monkey Bizness as a premier brand for kids and parents. Our vision is to help create happy and healthy families in our communities and I believe we need to help owners create worthwhile and strong businesses that can support them to do that. Below are five initiatives we have undertaken in 2018 and will continue to push us forward in 2019.
- Focus on How Kids Play – We have done a lot of research by talking with professionals and surveying our customers in 2018 and we believe we have identified 6 themes of kids play. Armed with this information, we have started to update our current centers to meet the demands of our biggest customer…kids. We have also begun to identify equipment and vendors that will help us bring back more customers more often.
- Focus on Initial Costs – Opening any business that requires a storefront is an expensive endeavor. We have run into too many franchisors that don’t’ spend their owner’s money like it is theirs. Expensive finishes and strict design guidelines are just a few of the things that end up costing their owners big dollars. At Monkey Bizness we continue to work both internally and with our architect to better design the Monkey Bizness footprint. One of our goals is to help our owners open up a beautiful store for as low as cost possible.
- The Correct Marketing Plan – I talk with a lot of owners about how they market their business and the unfortunate truth is a high percentage of them waste a lot of money on marketing. Marketing can be a double-edged sword because it is very necessary but businesses can waste a lot of money. Through trial and error, extensive customer surveys, and working with marketing professionals, we believe the Monkey Bizness marketing plan is both cost efficient and customer effective. We are using our technology and customer data more than ever to market directly to our customers and target audience.
- A Team Built to Help Owners Grow – In 2018 we invested a considerable amount to grow our team and add resources that will help future owners. I am proud of the Monkey Bizness team and excited about the potential value we bring to new owners. The team includes individuals with 10 years of small business consulting experience, building a brand from 1 unit to over 100 units, and an overall passion for this brand. Most of all, this team is made up of individuals who are customers of Monkey Bizness. All of us have children between the ages of 3 and 15. This makes us even more passionate about staying true to our brand and listening to our customers.
- Adapting to Market Trends – We see so many smaller brands that fail to adapt to changing market trends. At Monkey Bizness, we have continued to change and tweak our model for changes with the retail real estate market, parenting trends, and innovations in our industry. We have learned from both our success and failures. The experience we have from these successes and failures will end up providing real dollar value to our next owners.
As the owner of Monkey Bizness, I am so proud of the value we will provide to the next Monkey Bizness owners. I set out three years ago to build a system that would help others realize their entrepreneurial dreams and through a lot of hard work, I believe we have done just that. However, since innovation is one of our core values, we will never be done. We’ll keep improving and helping our owners become more successful and fulfill their dreams.
If you are interested in talking with about starting your own Monkey Bizness, please contact us.
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