No matter what your opinion is on Millennials, there is no disputing that they are today’s parents. Millennials today are typically 22 to 37 years old and parenting the vast majority of kids under the age of 9. Dena Daw from mom.com wrote an article this week on 20 Ways Millennials are Out Parenting Baby Boomers and there are some interesting statistics in there about today’s parents.
At Monkey Bizness, we have always thought our awesome indoor playgrounds and devotion to active play appeals to parents today. Throughout our website, we mention several of the reasons why. Nothing in Dena Daw’s article in regards to how Monkey Bizness, active play, and indoor playgrounds fit with today’s parent is entirely new (although she does a great job on compiling and putting it all together). However, we did find several interesting tidbits. Below are four reasons why the Monkey Bizness model works with today’s parent.
1) Parents Today are More Concerned with Health and Nutrition
This isn’t to say that parents of yesteryear weren’t concerned about the health of their children. Today’s parent, however, goes beyond looking at food labels and taking daily walks. 60% of Millennials say they try to work out on a regular basis, and 26% consider themselves health fanatics. 60% of moms said they pack lunch boxes differently than the way their own mothers did, largely with more nutritious foods. Monkey Bizness is devoted to active play. We offer a healthy alternative that parents can feel good about compared to some of our competitors that use video games and other non-active methods to entertain children. Our indoor playgrounds are built to keep kids active and our mission of helping families be happier and healthy resonates with parents today.
2) Millennials Value Experiences Over Owning Things
More than three in four Millennials (78%) would choose to spend money on an experience or event over buying something desirable (Harris study). Millennials want to spend their money being with others. Sixty-nine percent of respondents said they believe attending live experiences helps them connect better with their friends, their community and people around the world. Concepts like Monkey Bizness which gives parents the chance to have experiences with their kids are becoming more and more prevalent. Once where there was a Radio Shack and a Linen ‘N Things there is now a SkyZone and a Monkey Bizness.
3) Millennial Parents Expect More from Playtime
A survey from The International Play Equipment Manufacturers Association, which was highlighted on Parents.com, found that Millennial parents value outdoor playtime less than parents from previous generations. The study found that 65% of Millennial parents say outdoor playtime is important for children to develop emotional skills, compared to 75% of Gen X parents and 85% of Boomer parents. Millennials grew up in a time of innovation and new thought. No longer is there one alternative or right way to accomplish something. Millennial parents know that it is important for kids to be active but they now have a higher expectation of how that time should be spent. Monkey Bizness offers awesome indoor playgrounds and a chance for parents to relax and feel safe while their kids play. And even better, more and more parents are wanting this experience for their kids.
4) Millennials are Selfless Parents
If you talk with 10 different people and ask them to give you one sentence on Millennials, you’ll probably get 10 wide-ranging answers. However, there is little debate that Millennials are selfless parents. In a survey by Winnie.com, they identified that the Millennial parent is more likely to say that parenthood is a major part of their identity than previous generations. Further, due to the influx of technology and social media these generate have had, they are more actively seeking out experiences for their kids. Parent’s now more than ever before want to have special shared experiences with their children. Monkey Bizness and its’ indoor playgrounds provide the opportunity for parents to do that. Coupled with the fact that parents are always looking for affordable options, Monkey Bizness is one of the perfect concepts for parents today.
As you can see above, we strongly believe that Monkey Bizness is a strong concept not only for today but as more and more Millennials enter parenthood. In 2017, 90% of those having children were Millennials and that number will remain high for a number of years. Based on some early indicators, concepts such as Monkey Bizness that focus on active play will resonate possibly even strong with upcoming Generation Z parents.
If you would like to learn more about Monkey Bizness, we encourage you to contact us now.
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